Monday, August 8, 2022

Trade fairs should strengthen your brand - this is how it works!

Entrepreneurs are constantly looking for new strategies to market their products and services. However, there are instruments that have proven their effectiveness for a long time. 

This includes participation in trade fair events. Individual exhibition stands can attract potential customers and thus increase the importance of your brand in the long term. Know more about Exhibition Stand Dubai.

hs code for exhibition display stand

Being present at trade shows allows you to interact with existing customers while strengthening your brand name. However, many small business owners believe that trade shows require a large budget. That's why you think an exhibition would be impossible. 

On the other hand, no one can deny that this form of marketing is ideal for growing business and generating better leads. You might be interested in Exhibition Stand Design.

innovative exhibition stands

Because trade fairs offer companies of all sizes the opportunity to increase sales and build a good reputation. And most importantly, they're recommended for small businesses trying to gain recognition.


Let's face it: buying a booth is expensive. Added to this are the costs for renting stand space and requirements for exhibition stand materials and promotional items. In the recent past, however, interesting options have developed that should no longer make participation in a trade fair fail because of the budget. Learn more about Exhibition Stand Design Dubai.

is prince albert's exhibition still standing

Although the prices for these exhibition stands are also attractive for smaller companies, it is still not worthwhile for every company to get a modular exhibition standto purchase. You can also rent these booths. The prices for a trade fair stand for rent are then still cheaper than if you buy a trade fair stand. On the other hand, this segment also offers large companies the option of taking part in trade fairs that are important for certain units or departments of a group without the "big solution" of a high-priced, conventional trade fair stand. 

This includes, for example, the many job exchanges where the aim is to attract the brightest minds. This is why modular systems have become more and more popular in this segment as well, because the costs for the trade fair are significantly reduced thanks to the rental stands.  


is the great exhibition still standing

A trade fair stand rental offers numerous advantages for companies that want to draw attention to themselves at a trade fair. Below are some of the benefits of renting a booth:

1. Flexibility:

modern exhibition stand design

The rental option allows you to freely add, remove or customize elements to the booth so that the booth design fits your brand needs. This is not possible with a purchased city. You can also experiment at the booth by adding or eliminating accessories. 

2. Save costs:

modular exhibition stand

A rental booth can be an effective option to get a booth at a cheaper cost than the purchase option. This allows you to opt for a significantly larger inventory without going over your budget.

3. Use extensions:

pop up exhibition stands

When investing in a rental exhibition stand, you have the option to consider add-ons such as attractive banner stands, literature shelves, custom, and modular exhibition display designs, etc. In addition, rental stands offer the option of changing styles and sizes or even the stand from trade fair to trade fair. With this handy range of benefits, it's easy to decide to invest in a rental booth. There are enough examples of exhibition stands that you can use as a guide.


Inexpensive – Given the cost of renting a booth, as long as you plan to attend fewer than two shows per year, you can be sure that your company will benefit from the trade show.

Low risk for newcomers – If you are attending a trade fair for the first time, you can calculate one-off costs with a system rental exhibition stand and later easily drop out.

No storage or maintenance costs - With the rental stand, there are no maintenance or storage costs at all, since your stand is stored and delivered by the lessor.

Trade fairs should strengthen your brand - this is how it works!

Entrepreneurs are constantly looking for new strategies to market their products and services. However, there are instruments that have prov...